Ben & Jerry’s is partnering with Asubpeeschoseewagong First Nation, also know as Grassy Narrows First Nation, an Ojibway community in Northern Ontario. The community is located along the English-Wabigoon River in Canada’s Boreal Forest. This region has rivers, lakes and forests which create natural habitat for fish, animals, and food that have made up a large portion of the community's food source for generations.
The community of Grassy Narrows has stood up to industrial expansion numerous times, setting up one of the longest-standing Indigenous blockades against logging, and organizing multi-day marches to Toronto to demand justice from mercury waste dumping in the rivers.
Grassy Narrows is a community of elders, youth, and elected leadership who are united in their goals of protecting the land, water, and ways of life. We are taking their leadership in their fight to defend the land and Indigenous rights.
Join them in their fight for justice from mercury, logging, and mining. Find out more about Grassy Narrows, and sign up for their low-traffic newsletter to stay in the loop about this and upcoming campaigns.